New Ways To Drive Social Engagement, Add Real Value & Fuel Profits By Leveraging
Engaging, Targeted & Impactful Pharmaceutical Social Media Strategies
15th May 2024 | 8th Annual Conference | Central London
08:15
Registration, Informal Networking & GIC Welcome
09:00
Morning Co-Chair’s Opening Remarks
Nathaniel Davies, Head of Strategic Communications & Campaigns, Roche
Jennie Medin, Executive Director R&D Digital, Respiratory & Immunology, AstraZeneca
09:10
Patient Engagement & Empowerment
Prioritising Patients! Leverage Social Strategies & Advocacy Groups To Truly Understand Patient Needs, Effectively Inform & Support & Drive Meaningful Engagement & Collaboration
- Patient-centricity is a continued business priority, so how can you best identify patient needs and expectations to elevate campaign engagement and secure better outcomes?
- Leverage social listening strategies to connect with patients, demonstrate empathy, and amplify their voices to empower patients and drive enhanced engagement
- Utilise patient advocacy groups on socials to gain honest insights and uncover pain points to create truly value-adding propositions that drive patient-brand collaboration
Anastasia Roshchina, Head of Marketing, Haleon
09:30
AI, New Tech & Digital Trends – Panel Q&A
Keep Pace With The Digital Curve With Forward-Thinking, Fresh & Innovative Tech That Covers Unmet Needs, Engages Compliantly & Ultimately Has Real Impact Across Social Strategies
- What ethical, regulatory, and financial hurdles need to be examined for the successful integration of AI across social media?
- Evaluate and overcome the challenges of tech implementation for seamless digital integration which delivers results on socials
- Determine the true value of AI in streamlining social media operations, automating labour-intensive tasks, and producing mass content for decisive return on time and investment
- Blockchain, AI, cloud technology… with digital trends never ending in the pharma industry, assess and evaluate what tools and technologies are the best fit for your company and current business goals
Luke Mircea-Willats, Senior Director, Media Relations & Communications, Moderna
Chris Hamilton, Head of Global Digital Communications, AstraZeneca
Pawel Jaluka, Senior Digital Data & IT Lead, Novo Nordisk
Laura Cirillo, Innovation & Business Excellence Director, AstraZeneca
Jackie Cuyvers, Convosphere, CEO & Co-Founder
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