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Agenda

New Ways To Drive Social Engagement, Add Real Value & Fuel Profits By Leveraging

Engaging, Targeted & Impactful Pharmaceutical Social Media Strategies

The Only One-Day Pharma Social Media Event ‑ Back Bigger & Better To Bring Peers & Thought-Leaders Together

15th May 2024 | 8th Annual Conference | Central London

15th May 2024 |  Central London

08:15

REGISTRATION

Registration, Informal Networking & GIC Welcome

09:00

OPENING REMARKS

Morning Co-Chair’s Opening Remarks

Nathaniel Davies, Head of Strategic Communications & Campaigns, Roche

Jennie Medin, Executive Director R&D Digital, Respiratory & Immunology, AstraZeneca

 

 

 

09:10

MAIN STAGE PRESENTATION

Patient Engagement & Empowerment

Prioritising Patients! Leverage Social Strategies & Advocacy Groups To Truly Understand Patient Needs, Effectively Inform & Support & Drive Meaningful Engagement & Collaboration

  • Patient-centricity is a continued business priority, so how can you best identify patient needs and expectations to elevate campaign engagement and secure better outcomes?
  • Leverage social listening strategies to connect with patients, demonstrate empathy, and amplify their voices to empower patients and drive enhanced engagement
  • Utilise patient advocacy groups on socials to gain honest insights and uncover pain points to create truly value-adding propositions that drive patient-brand collaboration

Anastasia Roshchina, Head of Marketing, Haleon

09:30

PANEL Q&A

AI, New Tech & Digital Trends

Keep Pace With The Digital Curve With Forward-Thinking, Fresh & Innovative Tech That Covers Unmet Needs, Engages Compliantly & Ultimately Has Real Impact Across Social Strategies

  • What ethical, regulatory, and financial hurdles need to be examined for the successful integration of AI across social media?
  • Evaluate and overcome the challenges of tech implementation for seamless digital integration which delivers results on socials
  • Determine the true value of AI in streamlining social media operations, automating labour-intensive tasks, and producing mass content for decisive return on time and investment
  • Blockchain, AI, cloud technology… with digital trends never ending in the pharma industry, assess and evaluate what tools and technologies are the best fit for your company and current business goals

Luke Mircea-Willats, Senior Director, Media Relations & Communications, Moderna

Chris Hamilton, Head of Global Digital Communications, AstraZeneca

Pawel Jaluka, Senior Digital Data & IT Lead, Novo Nordisk

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