Sponsored By ICUC, Europe’s Only Dedicated Pharma Social Media Event Returns To London For The 10th Year
New Strategies For Compliant, Engaging & Profitable
Social Media Results In Pharmaceuticals
Balanced Risk/Reward Approaches To Boost Profits & Compliantly Engage, Influence & Target HCPs, Patients & Stakeholders With Cutting-Edge Platform & Content Strategies Which Take Advantage Of The Latest Tech, AI & Digital Innovation & Win Buy-In For Social Media As A Strategic Force With Measurable Impact
10th Annual, One-Day, Industry-Led Conference & Networking Exhibition, Central London, 12th May 2026
08.30 Registration & Informal Networking
09.00 GIC Welcome & Morning Co-Chairs’ Opening Remarks
Koeyli Jaluka, Communications & Public Affairs Lead, NW Europe, Roche
Jantje Inga Rees, Global Head of Social Media, Merck Healthcare
AI, NEW TECH & DIGITAL TRENDS
PANEL Q&A
09.10 Examine How Emerging Technologies Are Redefining Pharma Social & Digital Engagement
- Explore practical, real-world use cases for AI across content creation, targeting, personalisation, and performance analytics
- Learn how leading organisations are approaching ethical AI adoption while maximising efficiency and insight
- See how big data, automation, and digitalisation are supporting more informed, strategic decision-making
- Gain clarity on which technologies are delivering real value versus hype, and how to prioritise adoption
Gloria Marrón Villafán, Digital Manager for UK & Ireland, Sanofi
Anand Das, UK Digital Country & Client Partner Lead, Pfizer UK
Francisco Javier Domingo , Business Unit Director & Corporate Affairs Head, Adamed Pharmaceutical Spain / Associate Professor (Lecturer), Faculty of Business & Technology Sciences, Universidad a Distancia de Madrid, UDIMA, Adamed Pharmaceutical Spain
Charm Legrand, Digital Strategy Lead, Astellas Pharma
Luke Mircea-Willats, Head of Global Communications & Strategic Affairs, Merz Therapeutics
Raúl Jordano Ayala, Automation Technology Manager for Algete (Spain), Strangnas (Sweden) & Zagreb (Croatia) Sites. EOSL EMEA Lead, SBO APAC AI Lead, Pfizer
CREATIVE & COMPLIANT CONTENT
PERSPECTIVE 1
09.40 Balance Innovation With Regulation To Craft Content That Inspires Trust While Meeting Strict Compliance Standards
- Review examples of successful campaigns that have delivered creativity and engagement without compromising regulatory credibilityApply practical frameworks for risk assessment, approval workflows, and pharmacovigilance that enable faster, smoother content delivery
- Consider how AI can be used responsibly to support content creation, localisation, and personalisation within compliant boundaries
- Build confidence to push creative boundaries in a controlled, strategic way that protects both patients and brand reputation
Laurent Hirsch, Digital & Marketing Lead at Global Health Unit, Sanofi
