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21 Senior Speakers Including Pfizer, GSK, Merck & AstraZeneca Unveil Fresh Thinking To Engage Patients & HCPs Compliantly & Drive Results At The 4th Annual Pharma Social Media Conference

Pharmaceutical Social Media: Engage Patients & HCPs Compliantly & Drive Results
Customer-Centric & Balanced Risk/Reward Approaches To Boost Profits & Compliantly Engage, Influence & Target Patients & HCPs With Cutting-Edge Platform & Content Strategies Which Take Advantage Of The Latest Tech & Digital Innovations & Win Buy-In For Social Media As A Strategic Force With Measurable Impact.
A One-Day, Pharma Brand-Led Conference & Networking Event, One America Square, Central London, 25th June 2019

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21 Pharma Industry Leaders Share Their Insights Into Driving Patient & HCP Engagement, Demonstrating Value & Securing Buy-In Whilst Ensuring Compliance With Targeted, Impactful Strategies Which Prove Social Media As A Strategic Force With Measurable Impact

  1. Boost Patient Engagement & Drive Interaction: Next-level, targeted and compliant social media strategies which inform, engage and support patients
  2. Capture The Attention Of HCPs Today! Informative, insightful and impactful social media channel and content strategies for next-level HCP engagement
  3. Deliver Winning Results Within The Regulatory Framework: Overcome the obstacles of industry and internal regulations to boost social media results -compliantly
  4. Value-Adding, Profit-Boosting Social Media Strategies: Practical applications brand-side advisory board to help you create seamlessly-integrated campaign sand stay ahead of the game
  5. Business-Critical, Value-Focused ROI Measurement Strategies: Robust measurement strategiesto prove the commercial value and long-term impact of social media - secure stakeholder buy-in!
  6. Exploit Emerging Digital Innovations & Tech: How can the latest digital trends and tech innovations take your social media activities to the next level?
  7. Unlock A Truly Customer-Centric Approach: Discover actionable social media and customer data insights to ensure you are engaging customers across all touchpoints
  8. Secure Buy-In, Overcome Risk Adversity: Boost your influence, change mindsets business-wide and win over the sceptics to drive real business support
  9. Stand-Out Facebook, Twitter & LinkedIn Platform Strategies: Practical, front-line case studies and innovations

The Pharma Social Media Conference At A Glance

4th

Annual Event

21+

Pharma Brand Speakers

97%

Average Satisfaction Rating

1

Exceptional Day

PLUS! Why Attend The Pharma Social Media Conference?

  • Fresh Insights! The Only One-Day Social Media Conference For The Pharmaceutical Industry
  • Dedicated Pharma Learnings & Best Practice
  • 3 Platform Snapshots & Case Studies: Facebook, Twitter, LinkedIn

  • Regulatory Q&A
  • NEW! Customer Insights Panel
  • 4 Interactive Panels: Strategy Advisory Board • Trends & Tech • Customer Insights • Regulation
  • Senior-Level Networking
  • Interactive Voting
  • Open Q&A
  • 10 International Perspectives: 7 UK ✓ 4 Switzerland ✓ 2 Germany ✓ 2 France ✓ 1 Denmark ✓ 1 Portugal ✓ 1 Spain ✓ 1 Belgium ✓ 1 Netherlands ✓ 1 Turkey
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'High-energy, packed agenda, delivering some really interesting insights.'

GSK logo for ONLINE use

'Great event to network and share inside stories and challenges with like-minded people.'

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“High-energy, packed agenda, delivering some really interesting insights.”

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Patient Engagement • Social Media Strategy • Engaging HCPs • Regulatory Context • Facebook-Twitter-LinkedIn Snapshot Case Studies • Emerging Tech & Digital Innovations • Customer Insights • Measuring Impact • Internal Buy-In

08.30 Registration, Coffee & Informal Networking

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chairs’ Opening Remarks
Sarah Holiday, Social Media Strategy Lead (Europe, Japan, South Korea, Australia, New Zealand), Pfizer

PATIENT ENGAGEMENT

09.20 Next-Level, Targeted & Compliant Social Media Strategies Which Inform, Engage & Support Patients To Maximise Engagement & Drive Interaction

Maria de Freitas, Experienced Growth Hacking Manager, LEO Innovation Lab

 

WINNING SOCIAL MEDIA STRATEGIES ADVISORY BOARD - PRACTICAL Q&A

09.40 Drive Business Growth With A Pragmatic & Seamlessly Integrated Social Media Strategies Which Boost Engagement Across All Digital Touchpoints

Haider Alleg, Global Head of Digital Marketing, Ferring International

Faraz Kermani, Senior Manager European Commercial Communications, CSL Behring

Muchena Zigomo, Associate Director Communications, MSD

Frédéric Ohayon, Digital Multichannel & CRM Director, AstraZeneca

Charlotte Frappell, Associate Director, Digital Communications, AstraZeneca

FACEBOOK SNAPSHOT - CASE STUDY

10.10 Exploit The True Potential & Value Of Facebook For Pharma Through New, Innovative Ways To Engage, Influence & Connect

Cyril Mandry, Social Media & Digital Marketing Director EMEA, MSD

10.30 Morning Refreshment Break With Informal Networking

ENGAGING HCPS - DOUBLE PERSPECTIVE

11.00 Boost HCP Engagement & Capture Attention With Impactful, Long-Term Strategies Which Drive Results

11:00 Perspective One: Laurence Proust, MCC & Insight Director, Pfizer

11:20 Perspective Two: Rui Lopes, Head of Commercial, Biogen Portugal

11.40 Bonus Session; Reserved For Exclusive Conference Partner

TWITTER SNAPSHOT - CASE STUDY

12.10 Stand Out In The Crowd! Best-Practice Advice To Uncover The Power Of Twitter & How It Can Make A Real Difference In Pharma

Javier Télez Iglesias, Communications & Government Affairs Manager Spain & Portugal & EU Social Media Strategy Supervisor, Teva Pharmaceuticals

REGULATORY CONTECT - Q&A PANEL

12.30 Ensure Compliance & Deliver Winning Results Every Time With Successful & Innovative Campaigns

Jill Pearcy, Director, ABPI Code Engagement

Evgeny Tilezhinsky, Law & Compliance Lead for Central & Eastern Europe, Bristol-Myers Squibb

13:00 Lunch For Delegates, Speakers & Partners

13.30 Informal Peer-To-Peer Discussions

A) Monitoring & KPIs Note
Alexandra-Mareike Mehner, Head of Global Marketing Communications BioMonitoring, Merck

B) Reputation Building

C) Paid Social Media

13.50 Afternoon Co-Chairs’ Opening Remarks

Dr Rene Rust, Head of Global External Communications, GSK Vaccines

Ansaa Kpodo, Global Expert Marketing Director, Respiratory, GSK Consumer Healthcare

EMERGING DIGITAL TRENDS & TECH - Q&A PANEL

14.00 Future-Focused, Innovative Social Media Strategies Which Harness Emerging Digital Trends & Technologies To Add Real Value

Simon Weatherall, Multichannel Digital Manager, Vifor Pharma

Dr. Rene Rust, Head of Global External Communications, GSK Vaccines

Alexandra-Mareike Mehner, Head of Global Marketing Communications BioMonitoring, Merck

LINKEDIN SNAPSHOT - CASE STUDY

14.30 How Are Roche Using LinkedIn Today & For What Purpose? Best-Practice Advice Which Delivers Real Results

Celia Noordegraaf, Head of Corporate Communications, Roche Netherlands

14.50 Bonus Session; Reserved For Exclusive Conference Partner

CUSTOMER INSIGHTS - Q&A PANEL

15.20 Customer Centricity Is Key! Discover Actionable Social Media & Customer Data Insights To Build Strategies Which Engage Customers Across All Touchpoints

Berfin Demirbilek, Global Integrated Multichannel Marketing & Sales Manager, Bayer

Angela Wale, Marketing & Corporate Brand Lead, McKesson UK

15.50 Afternoon Refreshment Break With Informal Networking

MEASURING IMPACT

16.20 Next-Level Strategies Which Demonstrate ROI & Prove Social Media Adds Real, Strategic & Monetary Value

Simon Weatherall, Multichannel Digital Manager, Vifor Pharma

INTERNAL BUY-IN - CASE STUDY

16.40 Overcome Risk Aversity & Scepticism To Secure Internal Buy-In & Drive Business-Wide Support For Digital Activities

Mariana Fróis, EMEA Oncology Brand Manager, Eisai

17:00 Co-Chairs’ Closing Remarks

17:20 Official Close Of Conference

Can You Help Pharmaceutical Brands Unlock The Power Of Social Media? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@pharmasocialconference.com

Book An Exhibition Stand & 2 Delegate Passes Before This Thursday For Only £1,999 (SAVE £600)Click here to book your stand. Exhibition space is limited and will be issued on a first-come, first-served basis.