Optimise HCP-Focused, Patient-Centric Digital Strategies Compliantly With New Tech Trends, Innovative Social & Savvy Integrated Campaigns For Engaging, Customer-Centric, Multi-Channel Digital Pharma Marketing Strategies
Monetise Data & Customer Insights, Transform Cultures, Embed Digital Innovation, Prove ROI, Empower The Sales-Force & Deliver Results – Get Inspired By Today’s Digital Disruptors & Innovators. A One-Day Brand-Led Conference & Networking Event, 30th January 2019, One Great George Street, Central London & Post-Conference Multi-Channel Excellence Day, 31st January 2019, Asia House, Central London.
37 Speakers Share Practical Advice & Techniques To Maximise Digital Marketing Successes Compliantly In Patient-Centric, HCP-Engaging Campaigns Which Leverage New Technologies & Trends For Enhanced Brand Awareness, Reputation & ROI
- Integrated Digital Strategies For Flawless 360° Campaigns: Capture customer attention, drive profit
- Influence & Engage HCPs For Long-Term Sales & Relationships: Employ compelling customer-centric content, webinars, VR and the hottest channels to win HCP attention
- Engage Patients, Get Customer Centric & Add Value: Stand out with exceptional, innovative patient support programmes and enhance brand reputation
- AI To VR, Blockchain To Robotics, Automation To Machine Learning: Real-world applications of the hottest new technology trends and innovations
- Transform Internal Cultures & Embed Digital Innovation: Deliver immaculate customer experiences with digitally-savvy, united internal teams
- Make Compliance & Legal Work In Your Favour: Win big with risk-averse, agile and appealing digital strategies and get your teams working harmoniously
- Drive Social Media Success: Which social platforms, activities and advertising really impact the bottom line?
- Sophisticated Data-Driven Customer Insights, ROI Measurement & Analytics: Revolutionise the way your company exploits tools, metrics and data for meaningful insights and results
- Disruptors & Innovators Inspiration! Quiz the global brands taking digital marketing to the next level
New Inspiration For 2019! Why Should 30th & 31st January Be The Dates In Your Diary:
- 37 Senior Pharmaceutical Brand Speakers Take To The Stage In Just 1 Day
- Post-Conference Multi-Channel Excellence In Pharma Day Featuring 10 Pharmaceutical Brand Speakers
- Troubleshooting Clinics Hosted by Roche & Johnson & Johnson
- Networking Breakfast & Afternoon Drinks Reception
- New For 2019 - Get Fresh Inspiration From Amazon Healthcare
- Campaign Showcases
- Peer-To-Peer Discussions: SEO/PPC, Video Campaigns, Apps & Mobile, Email, Buy-In, Teams & Culture
- Cross-Sector Insight From Amazon & BNP Paribas
- 14 European & International Case Studies: USA, Germany, UK, Spain, Italy, Switzerland, France, Denmark, Netherlands & More!
The Digital Pharma Advances Conference - Digital Strategies Delivering Real Results Programme, 30th January 2019
08:30 Registration, Morning Coffee & Objective Setting
09:00 GIC Welcome & Interactive Voting Introduction & Morning Chair’s Opening Remarks
Bharat Tewarie, Executive Vice President & Chief Marketing Officer, UCB
INTEGRATED DIGITAL STRATEGIES - DOUBLE PERSPECTIVE
09:10 Integrate Your Digital Channels For Flawless 360° Digital Campaigns & Strategies Which Engage & Sell
09:10 Perspective One: Florent Edouard, SVP Global Head of Commercial Excellence & Customer Engagement, Grünenthal Group
09:30 Traditional To Digital Channels & Digital Effectiveness: Igor Rudychev, Senior Director Business Insights, AstraZeneca USA
09:50 Bonus Session Reserved For Exclusive Partner Speaker. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@digitalpharmaconference.com
ENGAGING HCPS
10:20 Action Insights & Engage & Influence HCPs With Customer-Centric Strategies, Channels, Webinars, VR & Compelling Content For Long-Term Sales & Relationships
Kumaran Krishnan, Associate Director (CNS) MSL & Medical Digital Transformation, Teva Pharmaceuticals
10:40 Morning Refreshment Break With Informal Networking
Closed-Door Benchmarking Channel ROI Networking Coffee Discussion Point
ENGAGING PATIENTS
11:10 Achieve That Winning Patient-Orientated, Value-Adding Digital Campaign & Patient Support Programme To Drive Brand Reputation & Engage Customers
Markus Kosch, Vice President Oncology, Pfizer Oncology
NEW! ENGAGING PATIENTS & DOCTORS PANEL
11:30 Patients & Doctor Engagement Thought-Leaders Discuss The Most Appealing & Engaging Strategies In Pharma Digital Marketing Today
- Anand Das, Regional Client Partner, Pfizer UK
- Pamela Bacon, Executive Director Medical Affairs, Celgene
- Alexandra-Mareike Mehner, Head of Global Marketing Communications BioMonitoring, Merck
12:00 Case Study With Anthill
SOCIAL MEDIA RESULTS
12:15 Maximise Returns On Social Media, Draw Insights & Measure Effectively To Minimise The Risk Of Adverse Events For Lucrative Results
Morten Remmer, Chief Growth Office, LEO Innovation Lab
12.35 Morning Round Up
12.45 Lunch & Informal Networking For Delegates, Speakers & Partners
NETWORKING DISCUSSIONS
13.15 Informal Peer-To-Peer Discussions & Clinics
A) Targeted Digital Campaigns
Jose Luis Luna, Senior Associated Director, Global Marketing Speciality Care Business, Boehringer Ingelheim
B) Digital Transformation
Federica Altea, Digital Marketing Manager, Merck
C) SEO/PPC
D) Apps & Mobile
E) Email
Legal & Patient Troubleshooting Clinics
Join a troubleshooting clinic to discuss real-life examples and get an expert opinion
Legal Clinic
Sara Gorza, Legal Business Partner, Roche
Patient Clinic
Matti Ojanen, Communications & Public Affairs Leader, Janssen Pharamceutical Companies of Johnson & Johnson
13:45 Afternoon Chair’s Opening Remarks
Nolan Townsend, Regional President International Developed Markets, Pfizer
NEW! Disruptors & Innovators - Future Thinking
14:00 Blue Sky Thinking Panel: Join some of the world’s biggest and most profitable companies for top tips in consumer engagement and maximised sales. Join the experts to explore what we can expect for the future of Pharma in 2019 and beyond.
David Ryan, Senior Manager – Healthcare, Amazon
Dominic Demolder, Head of Business Design, Roche
14:25 Bonus Session Reserved For Exclusive Partner Speaker. For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@digitalpharmaconference.com
NEW! TECNOLOGY TRENDS PANEL & Q&A
14:55 Quick-Fire, Hot New Technology Trends For 2019 & Beyond: The Sky’s The Limit – From AI To VR, Blockchain To Robotics, Automation To Machine Learning, Push The Boundaries For Long-Term Engagement & Financial Returns
Bharat Tewarie, Executive Vice President & Chief Marketing Officer, UCB
Maria de Freitas, Experienced Growth Hacking Manager, Leo Pharma Innovation Lab
Tim Cave, Former VP Medical Affairs Strategic Planning & Digital Practices, GSK (Sayso Medical)
Edith Lecomte, Norrant Innovation Technology Sciences Director, UCB Biopharm
Jatinder Seehra, Head of Global Markets IT, E-commerce Transformation, BNP Paribas - CROSS SECTOR PERSEPCTIVE
15:20 Afternoon Refreshment Break With Drinks Reception & Networking
Enjoy a glass of wine and network with your peers.
DATA, ANALYTICS & INSIGHT
15:50 Sophisticated, Data-Driven Customer Insights For Ultimate Consumer Analytics & Engagement, Brand Awareness & Profit
Anish Shindore, VP Global Head Commercial Data Solutions, Sanofi
LEGAL & COMPLIANCE - INTERVIEW THE PANEL
16:20 Make Compliance & Legal Work In Your Favour Whilst Playing By The Rules – Join Us To Interview The Industry’s Regulatory Leaders
- Sean Roberts, Senior Vice President, General Counsel & Chief Compliance Officer, GSK
- Aileen Thompson, Executive Director of Communications, ABPI
- Evgeny Tilezhinsky, Law & Compliance Lead for the Central & Eastern Europe, Bristol-Myers Squibb
- Aleksej Daineko, Head of Regional Compliance & Quality Assurance, Leo Pharma
- Sara Gorza, Legal Business Partner, Roche
CHANGE, TRANSFORMATION & CULTURE
16:45 Implement Business Change Seamlessly & Transform Your Internal Teams To Embed Digital Innovation In Your Organisation
Samuel Driessen, Senior Director External Channels, Teva Pharmaceuticals
MESUREMENT & ROI
17:05 Uncover The Vital Metrics Of Your Digital Successes, Prove Channel ROI & Drive Increased Conversion
Renaud Semondade, Global Head of Insights & Analytics, Sanofi
17:25 Chair’s Closing Remarks & Official Close Of Conference
PLUS! Don't Miss The Separately-Bookable, Post-Conference Multi-Channel Excellence In Pharma Day, 31st January:
Align Multiple Channels, Teams & Systems For Measurable Omni-Channel Success: Captivate Customers With Flawless, Integrated Multi-Channel Excellence In Pharma
09:30 GIC Welcome & Interactive Voting Introduction & Morning Chair’s Opening Remarks
Dominic Demolder, Head of Business Design, Roche
ENGAGING MULTI-CHANNEL
10:00 Captivate & Engage With Stand-Out, Multi-Channel Campaigns That Inspire Customer Confidence & Financial Returns
Zara Patel, Digital Patient Engagement Manager, Leo Pharma
HCP ENGAGEMENT
10:25 Engaging HCPs With Multi-Channel
Kumaran Krishnan, Associate Director (CNS) MSL & Medical Digital Transformation, Teva Pharmaceuticals
INTEGRATED CHANNELS - DOUBLE PERSPECTIVE
10:50 Integrate Your Communications Platforms & Planning For Maximised Customer Support & Buy-In
10:50 Perspective One: Jalilah Gibson, Global Digital Campaign Platforms Lead – MCM Platforms/Franchises, GSK
11:50 Perspective Two: Michael Baden, Marketing Manager Customer Engagement, AstraZeneca
12:15 Bonus Session Reserved For Exclusive Conference Partner. For more information or to get involved, please call +44 (0)20 3479 2299 or email partner@digitalpharmaconference.com
12:45 Lunch & Informal Networking For Delegates, Speakers & Partners
13:45 Chair’s Afternoon Opening Remarks
CHANNEL ANALYTICS & INSIGHT
14:00 Invaluable Channel Analytics & Insights For Long-Term Successes
Aditya Sriram, Senior Manager – Business Analytics & Digital Strategy, Pfizer
CHANNEL ROI
14:25 Explore Which Channels & Digital Assets Offer The Most Profit & How We Can Best Attribute ROI
Steve Skyrme, Senior Director Commercial Strategy - International Developed Markets - Europe, Japan, APAC, Russia, Pfizer
MEASUREMENT
14:50 Implement Truly Valuable Measurement Strategies For Seamless Omni-Channel Campaigns & Noticeable Increments In Sales
Angela Wale, Senior Marketing Lead, Celesio
15:15 Afternoon Refreshment & Informal Networking Break
SOCIAL MEDIA IN THE MIX
15:45 Profitable, Value-Adding Social Media In A Wider Multi-Channel Strategy
Cyril Mandry, Customer Engagement & Social Media Director Europe, MSD
SILOS
16:10 Be Truly United Across Channels & Teams For Maximum Output
Stefania Alvino, Multi-Channel Manager, Daiichi Sankyo Co. Ltd
16:35 Chair’s Closing Remarks & Official Close Of Conference
Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Pharma Social Media Conference, please email info@pharmasocialconference.com or call us on +44 (0)20 3479 2299.
