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Thank You For Joining Us At The Pharma Social Media Conference! Why Not Take A Look At Our Sister Events

Secure Buy-In & Transform Cultures For Next-Level, Customer-Centric Patient & HCP Experiences With Engaging, Results-Driven Multi-Channel Digital Pharma Marketing Strategies

Boost Measurable Business Performance Within A Regulatory Context With Value-Adding HCP Patient & Stakeholder Engagement & Sophisticated Multi-Channel Strategies Which Harness The Latest In Digital, New Technologies, Data & Social Media. A One-Day, Industry-Led, Conference, 30th January, One Great George Street, London


PLUS! Don’t miss our separately-bookable, post-conference Multi-Channel Excellence In Pharma Day on 31st January. Learn from senior speakers including GSK, Pfizer, Sanofi, Merck and discover how to align multiple systems, channels and departments for measurable omni-channel success for integrated, profitable multi-channel excellence in pharma. Click Here To View The Multi-Channel Agenda

Increase Integrated Multi-Channel Capabilities By Transforming Internal Cultures & Securing Stakeholder Buy-In To Boost Business Performance With Innovative HCP & Patient Engagement Strategies

  1. Integrate Future-Facing Digital & Technology Innovations – Now! Emerging, profitable and experience-enhancing digital innovations
  2. Seamless, Savvy Multi-Channel: Road map long-term strategies and capitalise on quick wins for impactful multi-channel success
  3. Change, Transformation, Culture – Secure Buy-In & Investment For The Pharmaceutical Organisation Of The Future: Overcome siloed departments and influence internal stakeholders for digitally-embedded, customer-centric organisations
  4. Deliver Unparalleled Patient & HCP Engagement: Tap into customer mindsets for attention-grabbing, influential and insight-led campaigns
  5. Creativity Within The Regulatory Context? Collaboration within regulations to deliver compliant, innovative campaigns
  6. Data & Analytics Advances: Sophisticated customer data use and insights which enable targeted, value-adding strategies
  7. Measuring The Value Of Digital: Evidence digital’s impact on the bottom line and to the customer to secure ongoing investment and inform future strategies
  8. Next-Level, Integrated Social Media Strategies: Practical approaches for compliant customer activation and engagement on social media

10 NEW CONFERENCE FEATURES FOR 2018:

  1. Cross-Sector Inspiration From Regulated Industries: Shape best practice
  2. New! Decision Maker Insights: Just what will win hearts, minds and investment?
  3. Networking Drinks Reception
  4. New Content: Multi-Channel Teams, Change, Transformation, Culture & Decision-Makers: Buy-In & Investment, Regulatory Context Q&A
  5. Code-Specific Networking: How do local pharmaceutical professionals innovate within the code?
  6. ABPI Perspective: Join the Regulatory Context Q&A to hear code perceptions of digital
  7. 4 Interactive Panels
  8. 5 Peer-To-Peer Discussions
  9. 16 UK Perspectives, 19 European Views: Take inspiration from your own country – and across Europe!
  10. Benchmarking & Voting

Can you help pharmaceutical organisations drive profitable digital strategies? For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@digitalpharmaconference.com.

Book your exhibition stand and two delegate passes before 7th September for just £2,199 +VAT (SAVE £800). Click here to book a stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

Book Before 7th September & Save Between £150 & £299. Quote ‘EB150’ Under ‘ID Code’ When Booking Online

The Digital Pharma Advances Conference: 30th January

Secure Buy-In & Transform Cultures For Next-Level, Customer-Centric Patient & HCP Experiences With Engaging, Results-Driven Multi-Channel Digital Pharma Marketing Strategies

A One-Day, Industry-Led, European Conference, 30th January 2018, One Great George Street, London.

08.30 Registration, Coffee & Introductory Code-Specific Networking Discussion Zones

09.00 GIC Welcome, Interactive Voting Introduction & Co-Chair’s Opening Remarks

Pelin İçil, Marketing Manager, Women’s Healthcare & Men’s Healthcare, BayerSaidat Amirkhanova, EMEA Digital Marketing Manager, Abbott


TECHNOLOGY & DIGITAL INNOVATION PANEL

09.15 Digital & Social Media Are Not New! What Is? How Can Pharma Professionals Adopt, Apply & Integrate New Technologies & Digital Opportunities To Meet Changing Patient & HCP Needs & Market Trends?

Sophie Park, Global Digital Health Initiatives & Digital Innovation, BayerDigPharma2018_Bayer(sophie)Adam Higgins, Senior Director, AstraZeneca Global Digital, AstraZeneca
Anand Das, Regional Client Partner, Pfizer

Paul Middle, Global Partnering Director, Connected Insurance, RSA (Cross-Sector Perspective)


MULTI-CHANNEL INTEGRATION

09.40 Real-Word, Practical Insights Into Creating Integrated & Innovative Multi-Channel Digital Marketing Which Boosts Engagement & Sales
Jose Luis Luna, Sr. Associated Director, Global Marketing – Specialty Care Business (Rare Diseases), Boehringer Ingelheim


MULTI-CHANNEL TEAMS

10.00 Drive Business Growth With Pragmatic Multi-Departmental Integration Strategies Which Foster Co-Operation, Collaboration & Commercial Success
Jelle Kleijn, Associate Director Oncology Care & Brand Lead, Teva Europe


CASE STUDY WITH NITRO DIGITAL

10.25 Digital Marketing Is Like A First Date
Andy Stafford, Commercial Director, Nitro Digital

10.40 Morning Refreshment Break With Informal Networking

CHANGE, TRANSFORMATION, CULTURE: DOUBLE PERSPECTIVE

11.10 Affecting Change, Influencing Internal Culture & Successfully Transforming Into A Digitally-Embedded & Customer-Centric Pharmaceutical Business

Perspective One:
Frank Sielaff, Head of Digital Channels – Group Communications, Merck
Axel Löber, Head of Corporate Branding & Strategic Communication Projects, MerckPerspective Two:
Jannick Friis Larsen, Senior Manager, Customer Experience Europe, Teva Pharmaceuticals

11.50 Bonus Session; Reserved For Exclusive Partner. Can you help pharma organisations drive profitable digital strategies? For more information on how to get involved please call +44 (0)20 3479 2299 or email partner@digitalpharmaconference.com


DECISION MAKERS: BUY-IN & INVESTMENT

12.15 Capitalise On Digital & Multi-Channel With Winning Propositions Which Guide Decision-Maker Perceptions, Secure Digital Investment & Achieve Stakeholder Buy-In
Tina Cracknell, Digital Marketing Manager, UBS


PEER DISCUSSIONS

13.10 Informal Peer-To-Peer Discussions

A) Compliant, Consistent Social Media
Facilitated by: Sarah Holiday, Social Media Strategy Lead EJANZ, Pfizer

B) Connected Devices
C) Engaging, Compliant Content
D) AI Applications
E) Leveraging Mobile

13.40 Co-Chair’s Afternoon Opening Remarks


REGULATORY CONTEXT Q&A

13.50 Innovating Within The Regulatory Framework In A Compliant & Safe Way, Supported By Legal, Compliance, Ethics & Risk-Averse Decision Makers

Andrew Ross, Media Relations Manager, Association of the British Pharmaceutical Industry (ABPI) (Regulatory Code)Evgeny Tilezhinsky, Compliance & Ethics Lead Central & Eastern Europe, Bristol-Myers SquibbPatric Jarchow, Head of Global Multi-Channel Strategy & Execution, Merck


PATIENT ENGAGEMENT – BEYOND THE PILL

14.15 Tap Into Patient Needs & Mindsets To Develop Customer-Centric Digital Marketing Strategies
Frederic Ohayon, Digital Multichannel & CRM Director, AstraZeneca


HCP ENGAGEMENT – DOUBLE PERSPECTIVE

14.35 How Can Pharma Brands Leverage Digital & Technologies To Target, Influence & Engage HCPs In A Meaningful Way?

Tim Cave, VP – Head Medical Affairs Strategic Planning & Digital Practices, GlaxoSmithKlineDigPharma2018_GSK(Tim)Tinkara Pavlovcic Kapitanovic, Associate Director Digital Marketing, Worldwide Commercialisation, Bristol-Myers Squibb


CUSTOMER ENGAGEMENT

15.05 Refining Your Digital Customer Engagement Strategy For Compelling, Attention-Grabbing Campaigns With Insight-Led, Tailored Digital Communications & Value-Adding Propositions

Iain Holloway-McLean, Director, Global HCP/EE Engagement, Global Medical, GlaxoSmithKlineMatthew Binns, Associate Director Strategy & Operations External Excellence Lead (Customer Experience), Bristol-Myers SquibbMaarten Van Essen, Customer Experience Design, TakedaOliver Gassner, Global Innovation Manager Digital Health, Bayer Business ServicePLUS! Cross-Sector Perspectives From:
Keith Fletcher, Head of Customer Experience, End-To-End Journeys, E.ONJenny Royle, Patient-Centricity Senior Program Leader – Digital Experimental Cancer Medicines Team, Cancer Research UKAnthony Scammell, Strategic Service Development Director, Old Mutual Wealth

15.30 Bonus Session; Reserved For Exclusive Partner. Can you help pharma organisations drive profitable digital strategies? For more information on how to get involved please call +44 (0)20 3479 2299 or email partner@digitalpharmaconference.com

15.50 Afternoon Refreshment Break With Drinks Reception
Enjoy a glass of wine, relax and network with your peers!


DATA & ANALYTICS – TARGETING

16.20 Enabling Data-Driven Decision Making Within Pharma: Sophisticated Analytics For Targeted & Profitable Customer Strategies
Murat Zubcevic, Global Head Of Digital Interaction Management, Lundbeck


MEASUREMENT & ROI

16.40 Demonstrate Digital Pharma Success With Robust Measurement Approaches Which Prove The Value Of Digital, Secure Continued Investment & Inform Future Strategies
Michael Baden, Marketing Manager Customer Engagement, AstraZeneca


SOCIAL MEDIA

17.00 Practical, Evidence-Based Communication Methodologies To Optimise The Use of Social Media Compliantly In Your Marketing Mix
Dermot Giles, Director Marketing Special Projects – Europe & Australia, Grünenthal GmbH

17.20 Co-Chairs Closing Remarks & Official Close Of Conference

The Multi-Channel Excellence In Pharma Day: 31st January

Align Multiple Systems, Channels & Departments For Measurable Omni-Channel Success Integrated, Profitable Multi-Channel Excellence In Pharma

A One-Day Separately-Bookable, Multi-Channel Excellence Day, 31st January 2018, Central London.

08.45 Registration, Networking Objectives & Meet & Greet

09.15 Morning Chairman’s Opening Remarks
Anand Das, Regional Client Partner, Pfizer


MEASUREMENT

09.25 How Effective Are Your Multi-Channel Strategies? Measurement Techniques Which Identify & Quantify Multi-Channel Success, Failure & Room For Improvement
Jalilah Gibson, Global Digital Campaign Platforms Lead – MCM Platforms/Franchises, GSK


CHANNEL ANALYTICS

10.00 Analysing Individual Channel Performance & Identifying Areas Of Growth & Opportunities For Better Overall Channel Alignment, Collaboration & Integration

10.30 Morning Refreshment Break & Informal Networking


GLOBAL/LOCAL

11.00 Translating Global Multi-Channel Strategies To Local
Patric Jarchow, Head of Global Multi-Channel Strategy & Execution, Merck


BUSINESS CASE

11.30 Compiling A Confidence-Bolstering, Data-Driven Multi-Channel Business Case Which Guides Perceptions & Inspires Backing
Nigel Olsen, Multichannel Marketing Manager – General Medicines Division, Sanofi


MULTI-CHANNEL CASE STUDY

12.00 Case Study With Nitro Digital
Andy Stafford, Commercial Director, Nitro Digital

12.20 Lunch & Informal Networking For Delegates, Speakers & Partners

12.50 Informal Peer-To-Peer Discussions

13.20 Afternoon Chairman’s Opening Remarks


MULTI-CHANNEL SILOS – DOUBLE PERSPECTIVE

13.30 Engaging Colleagues Around The Journey From Multiple-Objective, Siloed Working To Effective, Co-Operative Multi-Departmental Collaboration

13.30 Perspective One
Ourdia Ferhat, Global Digital & Multichannel Deputy Director, Sanofi Pasteur Lyon FranceNicolas Sarrasin, Head Of Vaccines Industrial Affairs Office, Sanofi Pasteur Lyon France

14.30 Perspective Two
Frank Sielaff, Head of Digital Channels – Group Communications, MerckAxel Löber, Head of Corporate Branding & Strategic Communication Projects, Merck

14.30 Bonus Session; Reserved For Exclusive Partner. Can you help pharma organisations drive multi-channel excellence? For more information on how to get involved please call +44 (0)20 3479 2299 or email partner@digitalpharmaconference.com

14.50 Afternoon Refreshment Break With Informal Networking For Delegates, Speakers & Partners


SOCIAL MEDIA IN THE MULTI- CHANNEL MIX

15.10 Increasing The Impact Of Social Media In The Multi-Channel Mix With Creative Integration & Usage Strategies
Rebecca Joslin, Senior Director – Global Digital Engagement Strategy Lead, Shire


MULTI-CHANNEL EXCELLENCE

15.40 Multi-Channel Case Study
Stefania Alvino, Multichannel Manager, Daiichi Sankyo


MULTI-CHANNEL CONTENT

16.10 Content Is Still King! Publishing Cost-Effective Insight-Led, Multi-Channel Content Which Delivers Results Across Every Channel

Speaker To Be Announced: Please Check Website For Updates

16.40 Official Close Of Conference & Chair’s Closing Remarks

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Digital Pharma Advances Conference or The Multi-Channel Excellence In Pharma Day, please email info@digitalpharmaconference.com or call +44 (0)20 3479 2299.