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Book A Virtual Pass For Just £449* (SAVE £170!). New Social Media Inspirations From 16 Pharma Brands As They Rethink & Update Their Social Strategies For Our Changed Reality!  

Drive Engagement, Value & Profits With Compliant & Impactful Social Media Strategies: Compelling, Compliant, Insight-Driven Customer Engagement Strategies For Patients, HCPs, Internal & External Stakeholders • Forward-Thinking, Multi-Channel Social Media Strategies & Energising Digital Technologies • Performance Benchmarking With Robust Measurement Strategies To Secure Internal Buy-In, Investment & Support. Download The Brochure. @PharmaConf

5th Annual Event! A VIRTUAL, One-Day, Brand-Led, European Conference & Networking Event, 18th May 2021.

16 Leading Pharma Brands Reveal Insights Into Winning Patient & HCP Engagement, Keeping Up With The Latest Trends, Converting Customer-Centric Content Into Measurable Results, Compliantly Targeting Key Audiences & Navigating Regulations To Drive Innovation & Gain Stakeholder Backing

  1. Fuel Growth With Customer-Centric, Profitable Social Media Strategies: Elevate social media performance across every channel, campaign and platform
  2. Forward-Thinking Tech & Hot Digital Trends: Couple new technologies with social media to better engage patients, HCPs and stakeholders
  3. Regulations – Navigate Boundaries To Remain Compliant: Produce creative, engaging and impactful social media content and campaigns within the code
  4. Inform, Support & Engage Patients With Social Media: Patient-centric social media activities to boost engagement and generate interaction
  5. Targeted, Influential HCP Engagement: Resonate with HCPs on social media to drive interaction and servicing
  6. Actionable Customer Insights & Engagement: Leverage customer data and insights for targeted social media strategies with the customer at the centre
  7. Reprogramme Risk-Averse Mindsets To Achieve Internal Buy In: Counter internal resistance to unlock the power of social media throughout the business
  8. Twitter, Facebook, LinkedIn - Channel Deep Dives: A closer look at the highs and lows of each channel and crafting strategies to take each platform to its pinnacle of performance
  9. Measure Impact, Prove Value: Robust measurement tactics to evaluate the strategic impact and bottom-line results

The Pharma Social Media Conference Is Proudly Sponsored By...

How Does The Virtual Pharma Social Media Conference Work?


It’s easy! All you need is internet access and a password which we will provide. In the comfort of your own surroundings, you will be able to:

Inspiring Speakers - Listen to market-leading, brand-side speakers as they share their hard-won insights and experiences with hot topic presentations and panels

Connect & Network - Networking is easy with the use of our discussion board, direct messaging facility, meeting request buttons, live polling and social media feed. Have your say and meet the other attendees

Live Chat - Pose your own questions and comment via the live chat function and interact with other delegates and speakers in real time

Virtual Roundtables & Peer Discussions - There will be breakout discussions during the day to discuss specific areas of interest with like-minded attendees to tailor your experience

Virtual Exhibition - Explore the 'virtual exhibition stands' and speak directly to our carefully-chosen exhibitors to help you tackle your business challenges directly

Virtual Face-To-Face Meetings - Start a conversation with fellow delegates or exhibitors and discuss your individual needs and challenges one-to-one.

Go Virtual - It’s Easy! All you need is good internet access and a password which we will provide. Presentations and panels are live, and you can type in questions or comments to our Q&A section, live polling or social feed. If you would like to participate in any breakout discussions, it’s just a normal zoom call. You can also direct message or request a meeting with any of the other attendees on the online platform. Sessions will be recorded and will be available as on-demand content for a short while after the event.

16 Pharmaceutical Social Media Innovators Tackle Your Toughest Challenges In 1 Day: Winning Social Media Strategies • Emerging Digital Trends & Technologies • Customer Engagement • Engaging Patients & HCPs • Twitter Case Study • Regulatory Context • Facebook • Customer Insights • LinkedIn • Measuring Impact • Internal Buy-In

Europe's Leading One-Day Pharma Social Media Conference - 5th Annual Event!
What Do Our Past Delegates Think About Our Conferences?

“A great day for collaboration and learning. Challenging and inspiring.” Roche


“High-energy, packed agenda, delivering some really interesting insights.” GSK

“Packed full in many ways!” Pfizer


Drive Engagement, Value & Profits With Compliant & Impactful Pharma Social Media Strategies:
Compelling, Compliant, Insight-Driven Customer Engagement Strategies For Patients, HCPs, Internal & External 
Stakeholders • Forward-Thinking, Multi-Channel Social Media Strategies & Energising Digital Technologies • Performance Benchmarking With Robust Measurement Strategies To Secure Internal Buy-In, Investment & Support. A VIRTUAL One-Day, Brand-Led, European Conference & Networking Event, 18th May 2021. Download the brochure here >>

Agenda release Button_New 2021

08.30 Registration, Morning Coffee & Objective Setting

09.10 GIC Welcome, Interactive Voting Introduction & Morning Chair's Opening Remarks

Dirk Abeel
Global Medical Sales Director
Reckitt Benckiser

Winning Social Media Strategies

09.20 Fuel Business Growth With Informed & Targeted Multi-Channel Social Media Strategies To Drive Engagement Across The Board

Simon Ip
Global Digital Communications Specialist
LEO Pharma A/S


Emerging Digital Trends & Technologies - Panel Discussion & Q&A

09.40 Forward-Thinking Tech & Hot Digital Trends To Add Value To Social Media & Stay Ahead Of The Curve

Andrew Abdel-Malik
Head, Group Digital Media & Audience Strategy

Engaging Patients

10.10 Patient-Centric, Compliant & Insight-Led Social Media Strategies Which Inform & Support Patients To Boost Engagement & Generate Interaction

Cyril Mandry
Social Media & Digital Marketing Director EMEA

10.30 Morning Refreshment Break With Informal Networking

Engaging HCPs

11.00 Insight-Led, Targeted Strategies To Engage & Influence HCPs On Social Media

Simon Philip Rost
Director – Head of Marketing EMEA
GE Healthcare

Bonus Session

11.20 Planning For Success: Performance-Led Marketing In Healthcare

  • What it really means to plan for a campaign that performs.
  • Exploring the touchpoints involved in ‘performance-led digital marketing’, to create a healthcare campaign that drives results.
  • We’ll talk about the various aspects from planning a campaign, to activating it in market - from understanding social audiences to defining the best channel mix, and how the planning is just as important as the activation.
  • We’ll talk through some examples from the medical device, pharma & direct to consumer healthcare space, to touch on the results we’ve driven and impact we’ve made through digital & social campaigns.

David Moore
Big Brand Ideas Health

Regulatory Context - Panel Discussion & Q&A

11.50 Tick Every Box! Guarantee Compliance To Deliver Consistent Social Media Engagement, Results & Fresh, Agile Campaigns

Lucília Vieira Antunes
Legal Counsel & Compliance Lead

Stefanie Holman
Head of Corporate Communications

Dr. Inga Koehler
Director, Regulatory International Innovation & DACH Lead
Pfizer Consumer Healthcare

Jo Steele
Corporate Ethics & Compliance Lead

Evi Mathiou
Legal Compliance & Quality Manager BA Europe East & South
Novo Nordisk

Internal Buy-In

Reprogramme Risk-Averse Mindsets To Boost Internal Buy-In & Embed Social Media & Create Advocacy Throughout The Business

Speaker to be confirmed.


12.20 Reducing Noise & Compliance Risk in Digital HCP engagement

  • Social listening Vs Targeted insights generation
  • Best-in-Class approaches to compliant, ROI-positive digital HCP engagement
  • Case Study: Patient & KOL-specific examples

Luke Rogers
Senior Director, Business Partnerships

Informal Peer-To-Peer Lunchtime Discussions

12.40 Lunch & Informal Networking For Speakers, Delegates & Partners

13.20 Informal Breakout Discussions

A) Crisis

B) Monitoring & KPIs
Dirk Abeel
Global Medical Sales Director
Reckitt Benckiser

C) Reputation & Trust

13.50 Afternoon Chair's Opening Remarks

Dario Floris
Head of Marketing
Merck Group

Customer Engagement - Panel Discussion & Q&A

14.00 Customer-Centric Social Media Strategies Which Accurately, Consistently & Compliantly Translate Customer Needs & Preferences Into Customer-Led, Impactful Social Media

Luke Mircea-Willats
PVPS GI Communications Lead

Noel Ortiz Becerra
Head of External Communications & Digital Outreach

Karina Morley
Global Head of External Scientific Affairs, Global Medical Affairs
AstraZeneca UK

Dario Floris
Head of Marketing
Merck Group

Twitter | Case Study

14.40 Make Your Voice Heard! Industry-Specific Insight To Reveal How Twitter Can Change The Pharma Landscape

Stefania Alvino
Multi-Channel Manager
Daiichi Sankyo Italy

LinkedIn Case Study

15.00 Linkedin Case Study

15.30 Afternoon Refreshment Break With Informal Networking

15.50 Bonus Session Reserved For Conference Partner

Facebook | Case Study

16.20 Harness The Power Of Facebook For On-Trend & Future-Ready Strategies To Engage, Influence & Connect

Hans Christian Hansson
Director Public Affairs & Communications
Roche Norway

Measuring Impact

16.40 Robust Measurement Strategies To Evaluate The Strategic Impact Of Social Media On Engagement, Comms & Commercial Activities & Overall Business Performance

Speaker to be announced, please check the website for updates.

17.00 -17.10 Closing Remarks & Close Of Conference

New Strategies To Adapt To Digital Acceleration & Changed Customer Realities For Customer-Centric, Innovative, Multi-Channel Digital Pharma Marketing Strategies
Engage HCPs & Patients Meaningfully & Empower The Salesforce With Profitable, Compliant Digital & Channel Strategies Driven By Strong, Collaborative Internal Cultures & Savvy Data Insights To Deliver New-World Results. A One-Day, Industry-Led Conference & Networking Event, 19th May 2021, Online.


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