Pharmaceutical Social Media: Learn To Drive Engagement & Add
Value With Compliant, Impactful Strategies
Balance Risk & Reward! Future-Focused, Next-Level Patient, HCP & Internal Stakeholder Engagement Strategies Which Take Advantage Of New Opportunities & The Latest Tech Innovations Within The Regulatory Framework To Prove Social Media As A Strategic Value Creator With Measurable Impact
18+ Pharmaceutical Brands Including GSK, Pfizer, Merck & Novartis Confirmed To Speak At The Pharma Social Media Conference: 3rd Annual, One-Day Conference & Networking Event, Led By Pharmaceutical Brands For Pharmaceutical Brands. 27th June, Cavendish Conference Centre, London.
18 Pharmaceutical Brands Confirmed To Speak At The Pharma Social Media Conference: Learn To Drive Engagement & Add Value With Compliant, Impactful Social Media Strategies.
Balance Risk & Reward! Future-Focused, Next-Level Patient, HCP & Internal Stakeholder Engagement Strategies Which Take Advantage Of New Opportunities & The Latest Tech Innovations Within The Regulatory Framework To Prove Social Media As A Strategic Value Creator With Measurable Impact
3rd Annual, One-Day Conference & Networking Event, Led By Pharmaceutical Brands For Pharmaceutical Brands. 27th June, One America Square, London.
Does The Reward Justify The Risk? Stay Ahead Of The Competition With Innovative, On-Trend, Compliant Social Media Strategies Which Maximise Patient, HCP & Internal Stakeholder Engagement & Demonstrably Impact Business Results
1. Maximise Patient Engagement, Awareness & Interaction: Next-level strategies to drive true patient engagement across social media platforms
2. Navigate The Regulatory Landscape Successfully & Safely: Overcome the hurdles of industry regulations to boost social media engagement and results
3. Results-Driven, Value-Focused Measurement Strategies: Measure and prove the long-term impact and ROI of social media activites
4. Meet HCP Expectations & Capture Their Attention: Tailored strategies to influence and engage HCPs with relevant, engaging social media content
5. Change Mindsets, Win Business-Wide Buy-In: Bring about real change, improve internal processes and embed support for social media strategies
6. Stand-Out, Long-Term Social Media Strategies: Shape impactful, engaging and compliant multi-channel strategies which meet your objectives and boost results
7. Drive Success With Emerging Trends & New Technologies: Keep up with the latest opportunities to innovate social media strategies – within the regulatory framework!
Why Attend This Pharmaceutical Social Media Conference?
- Dedicated Pharmaceutical Social Media Learnings & Best Practice:
One day featuring 18+ industry leaders presenting on your hottest pharmaceutical social media challenges - Social Media Platform Snapshots:
Covering best-practise and fresh inspiration across Facebook, Twitter and LinkedIn
- Regulatory Q&A:
Quiz the panellists including ABPI on operating within the regulatory code - Interactive Panel Discussions:
Covering Patient Engagement and Emerging Trends & Technologies - quiz our panellists - International Perspectives Covering:
“Great event to network and share inside stories and challenges with like-minded people.” Boehringer Ingelheim
“High-energy, packed agenda, delivering some really interesting insights.” GSK
"Intense and dynamic conference. Open to discussion and great networking environment." Roche Diabetes Care Spain
"A way of sharing ideas and best-practice with like minded individuals." Norgine
“Informative and well researched.” Novartis
“Highly-interesting conference, rich in relevant content and topics. A unique opportunity to meet new people and exchange new ideas.” Shire
1 Day. 18 Pharmaceutical Brands Tackle Your Toughest Social Media Challenges: Patient Engagement • Engaging HCPS • Regulatory Context Emerging Trends & Technologies • Measuring Impact • Long-Term Strategy Internal Buy-In • Facebook • Twitter • LinkedIn
The Pharma Social Media Conference Agenda
08.30 Registration, Coffee & Informal Networking
09.00 GIC Welcome, Interactive Voting Introduction & Co-Chairs’ Opening Remarks
Jason Browning, Global Head of Digital Communications & Social Media, Novartis
SOCIAL MEDIA STRATEGY - DOUBLE PERSPECTIVE
09.20 Boosting True Patient Awareness, Interaction & Engagement Across Social Media Touchpoints With Next-Level, Compliant Engagement Strategies
Ruth Wilson, Global Head of Patient Advocacy, Teva Pharmaceuticals
Stefania Alvino, Multichannel Manager, Daiichi Sankyo
Morten Remmer, Chief Growth Officer, LEO Innovation Lab
Karol Poznanski, Associate Director, Policy & Communications Lead, MSD Poland
SOCIAL MEDIA STRATEGY - DOUBLE PERSPECTIVE
09.50 Don’t Just Follow The Crowd! Shaping An Objective-Led, Long-Term Social Media Strategy With Measurable Impact
Perspective One:
Alex Saunders, Head Global Digital Communications, GSK
Perspective Two:
Frank Sielaff, Head of Digital Channels, Group Communications, Merck
Axel Löber, Head of Corporate Branding & Strategic Communications Projects, Merck
10.30 Bonus Session; Reserved For Exclusive Partner Speaker. Can you help pharmaceutical brands unlock the power of social media? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@pharmasocialconference.com
11.00 Morning Refreshment Break With Informal Networking
PLATFORM SNAPSHOT: TWITTER
11.30 Exploring new, innovative ways of using Twitter in pharma; what are the next steps we can take?
Sarah Holiday, Social Media Strategy Lead, (Europe, Japan, South Korea, Australia, New Zealand), Pfizer
ENGAGING HCPS
11.45 Capture Attention & Drive Long-Term, Successful Relationships With Best-Practice Approaches To Influencing & Engaging HCPs On Social Media
Serli Çubukçu, Digital & Multichannel Communications Marketing Manager, Sanofi Consumer Healthcare Turkey
REGULATORY CONTEXT - Q&A PANEL
12.05 Overcoming The Challenges & Restrictions Of Industry Regulations To Maximise The True Potential & Value Of Social Media As An Engagement-Boosting Channel
Aileen Thompson, Executive Director, Communications, Association of the British Pharmaceutical Industry (ABPI)
12.35 Lunch For Delegates, Speakers & Partners
PEER DISCUSSIONS
13.10 Informal Peer-To-Peer Discussions (20 Minutes During Lunch)
A) Monitoring & KPIs:
Alexandra-Mareike Mehner, Head of Global Marketing Communications BioMonitoring, Merck
C) Paid Social Media
János Pénzes, Digital Center of Excellence Lead,
Gedeon Richter Plc
E) Recruitment
Denisa McKnight, Global Leader Operational Intelligence & Innovation, Roche
B) Reputation Building
Angela Wale, Channel Marketing Manager
for Pharma & Public Sector, Celesio UK
D) Corporate Perspective
Audrey Liechti, Senior Communications Manager,
Takeda UK Ltd
13.35 Co-Chairs’ Afternoon Remarks
Jason Browning, Global Head of Digital Communications & Social Media, Novartis
CASE STUDY
13.50 Marketing Outcomes In The Medical Environment
Andy Stafford, Commercial Director, Nitro Digital
PLATFORM SNAPSHOT: LINKEDIN
14.05 Exploring The Latest Trends, Technology Developments & New Innovations To Drive Social Media Success, Compliantly
Alexander Robbie, Digital Planning Lead, Roche
Anand Das, Regional Client Partner, Pfizer
János Pénzes, Digital Center of Excellence Lead, Gedeon Richter Plc
Sarah Mewton, PA & Communications Director, Zoetis
PLATFORM SNAPSHOT: LINKEDIN
14.35 How successfully are pharma companies using LinkedIn and for what purpose? Recruitment, stakeholder engagement, social selling, employee advocacy…what works best?
Cyril Mandry, Customer Engagement & Social Media Director Europe, MSD
EMERGING TRENDS & TECHNOLOGIES PANEL
14.50 Measuring & Proving The Impact, Value & ROI Of Social Media Strategies To Secure Senior Buy-In & Inform Results-Driven Future Strategies
Denisa McKnight, Global Leader Operational Intelligence & Innovation, Roche
15.10 Bonus Session; Reserved For Exclusive Partner Speaker. Can you help pharmaceutical brands unlock the power of social media? For more information on how to get involved, please call +44 (0) 20 3479 2299 or email partner@pharmasocialconference.com
15.30 Afternoon Refreshment Break With Informal Networking
PLATFORM SNAPSHOT: FACEBOOK
16.00 What’s next for Facebook? What is best practice in our industry and what can make a real difference?
Zsuzsa Beke, Head of Communications & Government Relations, Gedeon Richter Plc
INTERNAL BUY-IN
16.15 Boosting Your Influence & Changing Mindsets To Secure Internal Buy-In & Drive Business-Wide Support For Social Media Success
Jannick Larsen, Senior Manager, Customer Experience Europe, Teva
16.35 Co-Chairs’ Closing Remarks
16.45 Official Close Of Conference Day
Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Pharma Social Media Conference, please email info@pharmasocialconference.com or call us on +44 (0)20 3479 2299.
Our Partners
Press & Media
Can you help pharmaceutical brands unlock the power of social media? Book an exhibition stand plus two delegate passes before this Thursday 3rd May for just £2,299 +VAT (Save £500). For more information on speaking, sponsoring or hosting one-to-one meetings, call +44 (0)20 3479 2299 or download the brochure here.
What's Included?
- Two delegate passes to attend the conference
- 3x2 metre exhibition area in the networking room
- Branding on conference documentation pack
- Corporate description and branding to appear inside conference documentation pack
- Attendance at all conference sessions, keynotes and plenary sessions
- All arranged networking activities and sessions
Delegate Passes
Pharmaceutical Brand
Book Today: £619 +VAT
Delegate Passes
Agency/Supplier
Book Today: £769 +VAT
Exhibition Stand
3x2 Metre Area PLUS 2 Passes
Book Today: £2,799 +VAT