Engage Patients, PAGs & HCPs Compliantly With Targeted, High-Impact & Innovative
Pharmaceutical Social Media Strategies Which Drive Value & Fuel Profits
9th Annual, One-Day, Industry-Led Conference & Networking Exhibition, central London, 15th May 2025, 1 America Square, Central London
REGISTRATION OPENS
08.15 Registration, Informal Networking & GIC Welcome
09.10 Morning Co-Chairs’ Opening Remarks
Angela Hutse, Global Brand Marketing Lead, Bayer
Dr. Rene Rust , Head Of Corporate Communications, Almirall
PATIENT ENGAGEMENT & INTERACTION
Unlock The Power Of Social Media To Supercharge Patient Engagement: Maximise Collaboration With Advocacy Groups To Enhance Engagement With Compliant, Insight-Led & Patient-Centric Strategies Which Support Patient Needs & Drive Interaction
- Leverage social media as a tool to raise disease awareness among patient groups and capture target audiences, generating greater consumer health awareness
- Collaborate with patient advocacy groups on social channels to connect with patients authentically, empowering them to feel more in control of their journey whilst building trusted and supportive relationships
- Increase clinical trial awareness and uptake through social media reach and social listening strategies to help progress future clinical advancements
- Demystify complex medical advice to make content accessible to patient audiences and hone in on valuable propositions and engagement on social platforms
- The power of storytelling: bridge social media campaigns with real-world stories and inspirations to create genuine impact and deliver long-term results
PANEL Q&A
AI, NEW TECH & DIGITAL TRENDS
Leverage Practical & Proven AI, New Tech & Digital To Drive Forward-Thinking Strategies Which Adhere To Regulatory Restrictions & Have Real & Lasting Impact
- Keep pace with the ever-changing digital curve and consider new possibilities and practical solutions to skyrocket your social media strategies into the future
- How will AI re-write the rules in Pharma? How is new automation shaping the social media landscape?
- Unlock new potential for your social media presence by determining the proven benefits of integrating new technologies and digital
- How can you maximise AI to monitor impact? Drive and target growth strategies to maximise commercial success
Syeda Hasnain, Head Of Communications (UK & Ireland), Merck Healthcare
Hadi Pourebrahim, Global Brand Experience Lead & Creative Director , Roche
ENGAGING HCPS
Cultivate Meaningful Relationships With HCPs & Strengthen Professional Connections To Drive Product & Patient Impact With Compliant & Value-Adding Social Strategies
- Determine exactly what time-poor HCPs are looking for, and expecting from contact on social channels, and what drives them to look for information online in order to tailor your strategies effectively
- What is the future of HCP learning platforms online? Find new ways to engage HCPs and advance future collaboration by equipping them with greater knowledge of your products and offerings on social platforms
- Harness new opportunities to collaborate with rising HCP content creators in order to share and develop social media innovations across Pharma and life sciences
- Adapt your social media approaches to speak to your target HCP audience, and differentiate strategies to engage internal and external HCPs to build meaningful and lasting rapport
- Critical questions, answered: what is the best way to engage HCPs on social, and how can Pharma leverage various HCP and PAG groups to build an online community?
View The Full Programme
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