Agenda

Agenda

15th May 2024 |  Central London

08:15

REGISTRATION

Registration, Informal Networking & GIC Welcome

09:00

OPENING REMARKS

Morning Co-Chair’s Opening Remarks

Nathaniel Davies, Head of Strategic Communications & Campaigns, Roche

Jennie Medin, Executive Director R&D Digital, Respiratory & Immunology, AstraZeneca

 

 

 

09:10

MAIN STAGE PRESENTATION

Patient Engagement & Empowerment

Prioritising Patients! Leverage Social Strategies & Advocacy Groups To Truly Understand Patient Needs, Effectively Inform & Support & Drive Meaningful Engagement & Collaboration

  • Patient-centricity is a continued business priority, so how can you best identify patient needs and expectations to elevate campaign engagement and secure better outcomes?
  • Leverage social listening strategies to connect with patients, demonstrate empathy, and amplify their voices to empower patients and drive enhanced engagement
  • Utilise patient advocacy groups on socials to gain honest insights and uncover pain points to create truly value-adding propositions that drive patient-brand collaboration

Anastasia Roshchina, Head of Marketing, Haleon

09:30

PANEL Q&A

AI, New Tech & Digital Trends

Keep Pace With The Digital Curve With Forward-Thinking, Fresh & Innovative Tech That Covers Unmet Needs, Engages Compliantly & Ultimately Has Real Impact Across Social Strategies

  • What ethical, regulatory, and financial hurdles need to be examined for the successful integration of AI across social media?
  • Evaluate and overcome the challenges of tech implementation for seamless digital integration which delivers results on socials
  • Determine the true value of AI in streamlining social media operations, automating labour-intensive tasks, and producing mass content for decisive return on time and investment
  • Blockchain, AI, cloud technology… with digital trends never ending in the pharma industry, assess and evaluate what tools and technologies are the best fit for your company and current business goals

Luke Mircea-Willats, Senior Director, Media Relations & Communications, Moderna

Chris Hamilton, Head of Global Digital Communications, AstraZeneca

Pawel Jaluka, Senior Digital Data & IT Lead, Novo Nordisk

Anurag P Damani, Associate Director – Solution Delivery (Mobile, Social, ARVR), Novartis

Jost Leemhuis, Safety Science Partner & Global Business Lead, Roche

Laura Cirillo, Innovation & Business Excellence Director, AstraZeneca

 

 

 

 

 

10:00

BONUS SESSION

Reserved For Exclusive Conference Partner

Want To Get Involved? Get In Touch With Our Partnerships Team: partner@pharmasocialconference.com

10:30

MORNING BREAK

Morning Refreshment Break & Informal Networking

11:00

PANEL DISCUSSION – Q&A

Winning Social Media Strategies Advisory Board

Fuel Critical Business Growth Across Socials With Seamless, Engaging, Innovative & Trend-Led Social Media Strategies In Pharma

  • Social media from a wider lens: identify and develop the best platform mix for your social strategies to drive engaging, captivating, and innovative content across seamless and integrated campaigns
  • Video content, Facebook promotions, influencer marketing… as the social media landscape develops by the second, how can pharma keep pace?
  • Tackle internal engagement and regulatory barriers to guarantee winning and compliant social media strategies in 2024 and beyond
  • What’s on the horizon for social media in Pharma? Stay ahead of the game and explore which social channels you should be activating today for success and impact tomorrow

Tatiana Allan, UK Communications Lead, AstraZeneca

11:30

MAIN STAGE PRESENTATION

Data Insights, Social Listening & Measuring Impact – Next Level Insights

Robust Data-First & Measurement Strategies That Unlock Captivating & Tailored Content & Highlight The Strategic Impact Of Social Media Campaigns

  • Developing an ear for the industry! Refine your social listening strategies to better understand concerns and needs within the pharma industry, enabling the creation of content that is resonant, bespoke, and timely.
  • Create a data-driven culture: how are you instilling a data-first mindset in all employees across departments to unlock the true power of data to produce next-level social content
  • With GDPR and compliance regulations expanding by the day, how can we access enough data to accurately measure the ROI of social media strategies?
  • Take critical strides to benchmark performance as measurement tactics and KPIs for differing channels, audiences, and campaign launches

Andrea Kilin, Global Social Media Leader, Cytiva

11:50

DOUBLE PERSPECTIVE

Engaging HCPs

Skyrocket HCP Interaction & Engagement With Value-Led, Innovative & Informative Social Content That Captures Attention Across Channels

  • The question everyone would love the answer to… what strategies can be implemented to engage HCPs across social media channels?
  • Master the critical balancing act of satisfying strict regulatory rules whilst producing informative, engaging, and innovative social media content that captures the attention of HCPs
  • Promote collaboration and communication between marketing and medical colleagues to balance promotional and informative social content and impact where there is the greatest community and comms exchange
  • Go beyond just selling! Deep dive into the minds of HCPs, what do they really want from socials today, and how can you meet and exceed these needs?

11:50

Perspective One

Koeyi Jaluka, Head of Communication – Northwestern Europe, Roche

12:10

Perspective Two

Pawel Maciniak, Senior Digital Data & IT Lead, Novo Nordisk

12:30

DOUBLE PERSPECTIVE

Content Creation

Cultivate Creative, Compelling & Captivating Pharma Social Content That Engages Audiences, Maximises Impact & Enhances Organisational Reputation

  • Avoid drowning in the big sea of users… create regulatory-friendly content that is unique, captures the attention of consumers, and filters through the content noise
  • Explore the use of AI and machine learning to create mass innovative and captivating content across social channels in Pharma
  • Digging deep into the metrics: HCP engagement, click-throughs, churn, impressions… how can we use these metrics to create social content that truly resonates?
  • Fast-track fresh content ideas and streamline internal approval processes to enhance your pharma reputation and share company progress

12:30

Perspective One

Mia Ekdahl, Head of Communications & Relations Health Works, AstraZeneca

12:50

Perspective Two

Kayhan Binazir, Director, Vaccines Scientific Communications, GSK

13:10

LUNCH BREAK

Lunch & Informal Networking For Speakers, Delegates & Partners

13:40

PEER TO PEER DISCUSSIONS

a) Paid Social Media – Facilitated By

Andrea Kilin, Global Social Media Leader, Cytiva

b) External Comms – Facilitated By

Mia Ekdahl, Head of Communications, AstraZeneca

c) Google Algorithms
d) Customer Interactions
e) WhatsApp & WeChat

14:10

OPENING REMARKS

Afternoon Co-Chair’s Opening Remarks

François Franco, Marketing Operations Lead, Body Contouring – International Markets – Allergan Aesthetics, Allergan Aesthetics an AbbVie Company

Jost Leemhuis, Safety Science Partner & Global Business Lead, Roche

 

 

 

14:20

PANEL DISCUSSION – Q&A

Navigating Regulations

Overcome The Regulatory Obstacles To Innovation, Prevent Reputational Crises & Effectively Navigate Ever-Changing Regulatory Frameworks To Deliver Consistent & Compliant Social Media Campaigns That Drive Engagement & Results

  • Discuss, debate and examine social media best practices and guidelines which satisfy industry and internal regulations and consistently propel social innovation
  • Navigate the complex boundaries of regulation to produce creative, tailored, and insight-led social media campaigns that remain compliant and holds integrity to the code of conduct
  • Ethical AI and ML: with regulatory frameworks and compliance principles growing day by day, how can you guarantee internal engagement for successful AI implementations with the do’s and don’ts of regulation in pharma?
  • Collaboration drives innovation! Take practical steps to support and liaise with internal departments to ensure agile communications and streamlined sign off processes

Lolita McGee, Director Head of Corporate Affairs UK & Ireland, Bristol Myers Squibb

14:50

MAIN STAGE PRESENTATION

Influencers – A place in Pharma? New & Requested For 2024

Stand Out From The Crowd! Best Practice Tips & Tricks For Mastering Influencer Campaigns & Achieving Maximum Engagement & Interaction

  • Healthcare influencers are on the rise, with patients and HCPs tapping into the power of social influence, how can influencer strategies be actively used to drive engagement and impact?
  • Deep dive into the metrics behind social influencers to evaluate and measure influencer impact and assess what content and platforms yield the best results
  • Research, partner, and manage influencers for authentic relationships and shared goals that guarantee long-term success across socials in Pharma

Anna Hermann, Engagement Manager, Global Social Media, Roche

Lukas Bartscherer, Engagement Manager – Corporate Reputation Strategy, Roche

15:10

BEST-PRACTICE CASE STUDY

Social Channels

Mastering Omni-Channel Success!

Showcase successful multi-channel social media strategies that push the boundaries of social media in pharma and deliver real results across audiences.

Devendra Kalkar, Digital Channel Specialist, UCB

15:30

BONUS SESSION

Reserved For Exclusive Conference Partner

Want To Get Involved? Get In Touch With Our Partnerships Team: partner@thepharmaconference.com

16:00

AFTERNOON BREAK

Afternoon Refreshment Break & Informal Networking

16:30

PANEL DISCUSSION – Q&A

Customer Engagement

Power Insight-Driven, Tailored & Customer-Centric Social Media Strategies For Skyrocketed Customer Engagement & Real Social Impact

  • Are you putting yourself in the shoes of customers? Understand the current and varying needs and expectations of customers to drive insight-driven and audience-appropriate social strategies that deliver engagement across the board
  • Go beyond paying lip service! Tips and tricks to guarantee that the customer truly sits at the heart of your strategies
  • Dismantle the one-size-fits-all approach and differentiate strategies for patients, HCPs, policy-makers, and internal stakeholders for social media tactics that really drive customer engagement
  • Stand out in the sea of content! How can pharma companies avoid promotion and sales pitfalls but increase interactivity with customers, promote two-way spaces, and achieve next-level engagement?

SPEAKERS TO BE ANNOUNCED SHORTLY!

17:00

INTERACTIVE DELEGATE DISCUSSION

TikTok & Its Place In Pharma

Discuss & Debate Innovative & Creative Uses Of TikTok To Engage Consumers, Demonstrate Campaign Success & Drive Real Impact In Pharma

  • Embrace trend changes and hard-hitting video content to stand out from the crowd with creative, accessible, and informative content on TikTok that delivers real and proven results
  • Medical education is the way forward! How can pharma brands utilise TikTok to educate consumers about essential healthcare topics?
  • Compliance, compliance, compliance! With strict guidelines ever-changing in the pharmaceutical social media landscape, how can pharma companies ensure that all content on TikTok is compliant to maintain reputation and offer the best possible service?

 Tamara Chisholm, Senior Healthcare Legal & Compliance Director, Gilead Sciences

17:20

Case Study

LinkedIn – Bayer Case Study

Exclusive LinkedIn Deep Dive With Bayer

Hayley Wood, Head of Media & Public Relations Bayer UK, Bayer

Rose Todd, Social & Digital Lead Communications UK & Ireland, Bayer

 

 

 

17:40

CLOSING REMARKS

Afternoon Co-Chair’s Closing Remarks & Close Of Conference